Cleaver Awards: Introduction
South Africa's top butchers are certainly worth their beef.The Cleaver Awards were introduced in 2005 to meet the needs of the consumer by raising standards amongst butcheries. Since these awards started eight year ago, butchery standards have significantly improved and feedback from consumers show that the majority perceive the Cleaver Awards to be a seal of approval.
An initiative of the South African Red Meat Industry Forum, these Awards acknowledge butcheries, which meet consumer expectations on in-store hygiene, the supply of quality assured roller marked South African Beef, their level of competency in offering the best advice on meal preparations and perceived value for money.
Butchers were judged according to three categories namely;
Butcheries with four or more till points,
Butcheries with three or fewer till points and,
Food market / Supermarket butcheries
Nominations are opened towards the end of each year for consumers around the country to vote and nominate their best butchery.
The winners in each category receive Platinum Awards and the runners up Gold Awards.
First prize winners in each national category receive a R 20 000 cash prize and a Platinum Trophy Award. The runners up received a R 10 000 cash prize as well as a Gold Cleaver Award Trophy.
All of the provincial winners receive either a Platinum or Gold Cleaver Award Trophy in their category. Three consumers who nominated the three National Platinum winners, each receive a voucher for a R1500 hamper of beef products from the winning butcher.